Scout Wellness is the first dedicated health, wellness and cause consulting unit empowering marketers to take action against health and wellness challenges through solutions that lead to quantifiable results. Scout Sports and Entertainment added the wellness entity to its existing sports, entertainment and experiential offering.
Scout Wellness provides marketers with experienced and innovative marketing while navigating the future of global health through best in class marketing and media practices. The unit will help consumers start, maintain, track and augment their health and wellness journey. It also offers unparalleled integration with Horizon Media’s broader offering.
Horizon Media, under its Scout Wellness division, will develop partnerships with national media partners and sponsors to drive awareness for the May 5, 2015 event. “Our relationship with our media partners, our clients and the industry and our ability to help package Give Local America into a relevant story and integrated sponsorship activation to drive more fundraising is our key role,” Rich Abend, managing director, Scout Wellness, a division of Horizon Media.